Tag Archives: Podcasting

Some of the Biggest Lies in Podcasting – PHD083



News:

Academy of Podcasters, Hall of Fame 2016 inductees

New Media Europe in June

People’s Choice Podcast Awards needs your help

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lierSome of the biggest lies in podcasting

– You must have a big launch.

– New & Noteworthy at iTunes will guarantee success in podcasting

– You only have 8 weeks to be in N&N

– Someone can be #1 in N&N – Daniel J. Lewis’ Article

– You must Pay BIG BUCKS to learn how to podcast

– You need a Heil PR40 Microphone to podcast (substitute any other Mic)

– You don’t need a Website to podcast. Just use XXXX Hosting service instead.

– WordPress feeds are unstable

– You need a different feed for each different directory

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Testing a couple of new Blubrry products on PodcastHelpDesk.com

Blubrry is now the largest independent podcast directory in the world. 300k+


Rob Greenlee from Spreaker.com – PHD062



International Podcast Day

I was on WKLT in Traverse City talking about International Podcast day. I Opened for Paul Stanley of KISS 🙂

IPD was trending worldwide at #1 on Twitter for a few hours on the 30th.

Steve Lee was in the New York Times!

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I will be on the Powerpress podcast (the official Blubrry podcast) next week. If you want to check out our REbooted podcast over at blubrry, check out PowerpressPodcast.com

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Rob Greenlee – Head of Content at Spreaker.com
Host of Spreaker Live Show at http://spreakerliveshow.com/
http://www.robgreenlee.com/
Twitter.com/robgreenlee
http://newmediashow.com/

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Blubrry Tip of the week.

Even if you are not interested in using blubrry hosting or statistics, you should really get listed on blubrry.com’s directory. It’s easy, free and it gives you another place on the net to be found and seen.

What makes blubrry’s directory different is that they are the ONLY directory on the web that encourages you to subscribe via something other than their platform. With a blubrry listing, it encourages your listeners to subscribe to YOUR rss feed, not ours.


Podcasts about podcasting and other resources – PHD-024



podcast

This may seem counter-intuitive, but I only want you to have as much info as you can. My fellow podcasters that podcast about podcasting have a lot of great information. There isn’t any real competition in this field. We all have our own take on things and for the most part, everyone puts out great advice. Personalities and styles are quite different and you might not like someone’s style so here is the best (in my opinion) of the people you should also listen to.

I suggest you pick a few other shows and sites from below to round out your podcasting education.

Podcasts about podcasting in no particular order: ( I randomized it)

Listen to the show for my comments about each of these links (agree or not they are well thought out)

Ask the Podcast Coach – Dave Jackson

The Audacity To Podcast – Daniel J. Lewis

Podcast 411 – Rob Walch

More Podcast Money – Dave Jackson

New Media Show – Todd Cochrane & Rob Greenlee

Start Talking and Recording today – Nick Seuberling 

Podcasters Roundtable – Ray Ortega + others

The Powerpress Podcast – The Blubrry Official Podcast

Podcast Talent Coach – Eric K. Johnson

Podcast Answer Man – Cliff Ravenscraft

Podcast Quick Tips – Ray Ortega

Podcaster’s Studio – Ray Ortega

School of Podcasting – Dave Jackson

The Feed – The Offical Libsyn Podcast

The Podcast Review Show – Dave Jackson (paid reviews)

Podcasting Resources (Most all the Podcasts above also have written and video resources)

How To Record Podcasts – Jeffrey Powers

The Podcasting Manual – create.blubrry.com

Blubrry Podcasting Forum – forum.blubrry.com

Google Plus Podcasters Community  –  https://plus.google.com/communities/102333709604116814839

Google Plus Podcasting Technology Resorces –  https://plus.google.com/communities/116202273138313720302

Facebook Podcast Community – https://www.facebook.com/groups/PodcastCommunity/

How to Start A Podcast – Patt Flynn

Podcasting AtoZ – Cliff Ravenscraft

Podcasts about Podcasting list – Dave Jackson

Podcast Places – Daniel J. Lewis

Apples “Podcast Specs” page for iTunes

Use the promo code “nobs” for a free month of podcast hosting at any level at blubrry.com

The promo code also works for blubrry premiumBlubrry Media Hosting statistics 1 month free by using the promo code nobs.


Podcasts App problems, Feed Size Problems, Soundcloud for podcasting and a Cheap mic shootout – PHD-023



phd300_2014Apple’s “Podcasts” app on IOS crashed for almost everyone yesterday. 

Apple is going to be making the PODCASTS app, one of the default aps in IOS8! Good news for podcasters!

Soundcloud for podcasting

Why you shouldn’t use Soundcloud (or any other proprietary service) as your only point of presence for your podcast.

it’s in beta (after 3 years?!?!) I don’t trust beta.

It costs some money and it’s limited on the TOTAL uploads, not monthly like other services (like blubrry or libsyn)

They mess with your file. What you upload is not exactly what your listeners will download. (even if it is just a filename change)

If you use their RSS feed, you will have trouble keeping YOUR audience when you decide to leave.

One cool thing they do have is the player, but I’m guessing there will be players like that coming out for other services / systems soon.

Q: My latest podcast episode is not listed on iTunes and it’s been a week. What’s going on?

A: In the case of this questioner, it was their feed size was too big.

Here are some ways to make the feed size smaller:
1. Reduce the number of episodes in the feed
2. Write less text in your posts for podcast episodes
3. In powerpress, turn on “Feed maximizer”

I know most people want to have EVERY episode in the feed, but in most cases it’s not needed.

Q: If I’m going to add a digital recorder to my audio chain, why not use one of the cheap recorders like the Zoom H1 for $99?

A: There is no reason not to use the h1. But, look at the recorder specs of any other cheap recorders and make sure it has 2 things.
1. Line level input
2. Records in Stereo in .wav format (uncompressed)
Recording to mp3 can cause quality problems. Even on the more expensive recorders. The Zoom H1 would be a great little studio recorder for backup or even the main recording.

R-05 for $199

Q: What is the best Microphone for me?

A: I get this one a LOT! It depends on your voice, your studio, your budget and your preferences. We talk about this a lot and we podcasters (most of us) are gear heads. If your budget allows, try a bunch of mics.. you can always trade, sell them later.

I’m going to test 2 inexpensive mics here. You tell me if you think it was worth the $300 for my PR40 (other than it looks really cool).

The first one I’m going to test is the $59.99 ATR2100 from Audio-Technica

The other one is even cheaper!

The $24.99 Behringer XM8500  The cheap mic 🙂   Love it anyway.

As you can see, you can go as cheap or as expensive as you need and still do a great job of podcasting with good audio.. No excuses for crappy audio 🙂

Heil PR40 – $327.00 – my Old standby

Use the promo code “nobs” for a free month of podcast hosting at any level at blubrry.com

The promo code also works for blubrry premiumBlubrry Media Hosting statistics 1 month free by using the promo code nobs.


Stats and the Top 10 Ways to Grow Your Audience – PHD016



phd300_2014This is show # 16 for April 25th, 2014 – Podcast Statistics and the top 10 ways to grow your audience

Today I’m going to answer a couple of questions to do with stats and growing your audience.

Q.  What is the best way to track how many people have downloaded my podcasts?

A. Get free stats at Blubrry.com 🙂   or, if you are hosting at libsyn, upgrade to their stats package if your plan doesn’t inculde stats.  Even if you are at libsyn, you can add free blubrry.com stats (or premium stats if you want).  I believe podtrac also does free and paid stats.  Not sure on that one..

Q. My google analytics (or other webstats) say that my mp3 was accessed 30,000 times, but my media stats only say I had 302 downloads?  What Gives??

A. Web stats are not designed to measure media files.  The way media files are served (called byte range requests) cause the file to be requested multiple times per play or download which register as a “download” or a “hit” to webstats.  Media Stats such as blubrry and libsyn take that into account and know that even though a file gets 30 requests from the same IP address while downloading or streaming the file, it only counts that as one.  It is a much more accurate measure of the number of downloads.  If you are going to have advertisers, it’s much better to tell them the truth about how many downloads you have rather than inflating the numbers.  If you tell and advertiser that you get 12,000 downloads when you only really get 1000, they will think that even with 12,000 downloads, we are only getting the results for like 1000. It make everyone in this space look bad.

Q.  Feedburner says I have 200 subscribers,  What does that mean?

A.  You should, by now, know my feelings about using feedburner or any other 3rd party feed services.  BUT, I will try to explain this one anyway.  The “subscriber total” that feedburner reports is of little or no value.

What Feedburner reports to measure is “subscribers”.  What I would think that to mean is how many people, using feedreaders or iTunes, are subscribed to your podcast RSS feed. What it really measures is how many different ip addresses “hit” your rss feed in a 24 hour period.  It can vary wildly from day to day.  It might give you a very rough idea, but it’s just that a rough idea.  Also, if you are using feedburner, you have a base feed that is feeding feedburner.  Some, if not a significant number, of people could be getting your podcast directly from your base feed. (likely the feed from your website)  It’s even worse if you use a captive host such as Blog Talk Radio, podOmatic or TalkShoe because these sites also submit your “podcast” feed (from their site) to itunes and other directories.  SO, your feedburner stats will be less accurate and not catch everyone.

To switch gears a bit.   I get this question a lot….

Q.  How do I grow my audience?

A.  This is a BIGGIE…  There are a 1000 ways to promote your podcast and even more ways to NOT grow an audience.

Let me start with The top 10 that will help you gain listeners.

  1.  Be yourself.  don’t try to be the big-shot radio guy (or gal) and make it seem as though you are Broadcasting to the little people out there.  That is unless you are a broadcaster 🙂  The great thing about a lot of podcasts are their authenticity.  If you seem fake, people will pick up on that and will not be long-term listeners.  Be patient, it takes time.
  2. Communicate with your listeners.  Try to learn the names and a little bit about as many listeners as you can.  Always answer your email, twitter, facebook and other forms of communication.
  3. Don’t be afraid to make mistakes.  Just in last weeks show, I had an editing error that caused my voiceover lady to talk over me while I was talking. I didn’t catch it until after the episode was published.  I decided I wasn’t going to fix it.  For two reasons..  The first one was I didn’t want to have a bunch of you download the episode again for a little mistake.  If the whole episode sounded like crap, i might have, but for that  20 seconds or so, I figured it wouldn’t be a big deal.   Second reason was I figured it might generate a few emails (which it did) and a few twitter messages (Mark_Sheldon) .. I got to interact with a few more of my listeners over that.   NO I DIDN’T DO IT ON PURPOSE  🙂
  4. Be consistent.   I’m guilty of not doing this one, but I’m getting better 🙂  People carve out time to listen to your show and if they know when it’s coming and it does keep coming at that time, you will gain loyal listeners.
  5. Engage your target audience in other formats.  Such as message boards, Facebook groups, Google Plus communities and even local clubs or groups (if your niche has such a thing).  BUT DON’T be annoying.
  6. Be Patient.  It takes time to build up a following. (I know I said that before) but it bears repeating.
  7. Make sure your audio quality is good.   If your show is annoying to listen to because of poor quality, people won’t stick around.
  8. Also, keep the self-promotion and advertising to a “normal” level.  Nobody wants to hear an add every 3 minutes or for the first 10 minutes of your show.  I try to keep the promo stuff to the end of my shows.  (most of the time)
  9. Keep your website easy to use.  Keep it simple and to the point.  When you do promote, promote your website. It should be the focal point of your brand (I know, over-used term these days).  Point people there instead of iTunes, Stitcher, I heart radio and so on…  Promote your brand and your website.  Have links to all that at your website, but only promo your site.
  10.  And finally, at least for now,  Get your podcast listed in as many directories as you can.  If people can find you easy wherever they are, the better it will be.  Again, be patient!    See: PodcastHelpDesk.com/10 (episode 10 of this podcast before the rebranding)

Along that same line, I get this variation of the same question a lot…

Q.  I only have 50 Listeners… How do I get more?

A.  I only have 50 listeners?   Really?   Imagine 50 people in a room all looking at you to entertain, inform, inspire or whatever else your goal is..  Doesn’t 50 seem small still?

 

This show brought to you by Blubrry.com Media Hosting….

Use the promo code nobs for a free month of podcast hosting at any level at blubrry.com

The promo code also works for blubrry premium statistics 1 month free by using the promo code nobs.

Blubrry Media Hosting

That will do it for this session. The Podcast Helpdesk is now closed until next week.

If you would like me to answer your question, please email your question to podcasthelpdesk@gmail.com or use the speakpipe “Leave a voice comment” tab on the website. You can also tweet your question using the hashtag #podcasthelpdesk.

I’m Mike Dell. Catch me next time!


iTunes Revisited – PHD014



phd300_2014This is show # 14 for April 11th, 2014… iTunes Revisited

Here we go again!

I get a TON of iTunes related questions so I’m going to revisit what iTunes is when it comes to podcasting. How to get your show listed. How to KEEP your show listed. How to make your listing say what you want it to and other issues with the #1 place people find and listen to your podcast.

Q. I uploaded my latest episode today and it’s not in iTunes.

A. The iTunes store listing and what appears in your feed are two different things. People that subscribe to your feed in iTunes will get the new episodes as you post them but the listing at iTunes can lag by a few days (or up to a week or so) behind your feed. There is no way to automatically tell iTunes that your feed is updated since they have removed their ping podcast feature. If you think there is a problem at iTunes please contact Apple Support at podcasts@apple.com

Q. How do I get my podcast to show up under XXX keyword in search on iTunes?

A. SEO on iTunes is a bit of a mystery, but, as near as I can tell, it works about the same as Google SEO but you have to wait longer for it to improve. Also, Apple gives more weight to shows that get a lot of subscribers. The best I can tell you is be patient and make your show title and description keyword rich like you would for google and bing.

Q. When I upload my episode to itunes……

A. No you didn’t! Stop it! … You do not UPLOAD to itunes. It is done by your RSS feed. You upload you show to your media host and you make a post on your website (if you do it the way I suggest) and your RSS feed, feeds iTunes and all the subscribers using iTunes.

AGAIN!!! YOU DO NOT UPLOAD ANYTHING TO ITUNES… STOP IT!!

Q. My show description / image / host name/ etc… won’t change. I changed it 2 weeks ago and it’s still the same as it was.

A. Apple takes it sweet time updating things like show information, Cover Art and Host info. Be patient. I’ve see it take up to 3 weeks to update things. On the other hand, I’ve seen it take less than 3 hours in the case of Podcast Help Desk a couple of weeks ago. As long as your feed looks right, iTunes will update. It does seem that putting out a new episode will help speed up the process. Also, the more consistent you are, the quicker it will update things like that including your next episode.

Q. Can I track how many people are subscribed in itunes?

A. No, not really. You can not really track “subscribers” to your RSS feed or in itunes. You can, however, with Blubrry and Libsyn stats, figure out a rough guess. The more important stat is downloads. I will have another show focusing on stats soon, but the answer to the question is no..

This show brought to you by Blubrry.com Media Hosting….

Use the promo code nobs for a free month of podcast hosting at any level at blubrry.com

The promo code also works for blubrry premium statistics 1 month free by using the promo code nobs.

That will do it for this session. The Podcast Helpdesk is now closed until next week.

If you would like me to answer your question, please email your question to podcasthelpdesk@gmail.com or use the speakpipe “Leave a voice comment” tab on the website. You can also tweet your question using the hashtag #podcasthelpdesk.

I’m Mike Dell. Catch me next time!


State of Podcasting 2012- PTC007



Today I play an excerpt of Todd Cochrane’s Podcasting Awards announcement (found here if you would like to see the whole video).

Todd went though the stats on the shows that were reviewed for this year’s Podcast Awards. There were some very interesting stats about how people setup their website.

You will also find some familier advice (Did i say that before?) 🙂

Anyway, catch you next week!

-Mike